Academics lack understanding to make business-university links work

There is an interesting article in THES this week that reports academics lack the commercial understanding needed to make a business-university collaboration work.

The article references a report: Building Successful Collaborations: The SME’s Viewpoint on Partnering with a University compiled by data firm Beauhurst.  Cultural differences between businesses and academics are huge, communication and relationship management from an early stage is crucial, 32% of businesses feel their business potential is not understood.

I am surprised no mention is made of university-business centres such as Begbroke Science Part at Oxford and ThinkSpace at Imperial??